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Industries · Marketing Agencies

Homefield by DataCEVA

Client reporting that runs itself.

Homefield is your agency’s own data platform: every ad channel in one place, with branded client portals and an AI assistant on top. We build and run it. You own it.

  • 10–50 person agencies
  • Paid media and performance
  • No data team to hire
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  • Runs itself

    Reports go out on the 1st. Nobody rebuilds them.

  • Numbers that hold up

    A broken sync is flagged before a client sees it.

  • Under your name

    Client portals carry your logo, on your domain.

  • You own it

    It sits in your accounts, and every client’s data exports.

01

The Problem

Someone senior is still patching the dashboard.

At most agencies your size, client reporting runs on spreadsheets or a Supermetrics and Looker Studio setup held together by hand.

Month-end today

Five days, most of them by hand.

  1. Day 1

    Export every channel, paste, check line by line.

  2. Day 2

    A connector broke, and the client saw it first.

  3. Day 3

    A client question sends you back to the exports.

  4. Day 4

    Someone senior rebuilds the report again.

  5. Day 5

    Reports go out. Late.

Month-end on Homefield

Reports went out on the 1st. Nobody rebuilt them.

  1. The 1st

    Every report goes out on its own, under your logo.

  2. The 28th

    A sync alert catches the broken login first.

  3. Any day

    Clients ask the assistant, answered from their own numbers.

  4. Six months

    Full history, one question away.

78%

of agencies have three people touch every client report before it goes out.

Fluent, time study of 104 agencies, 2025

$756 per client, per month

What month-end costs a small agency, fully loaded. About $181,000 a year at 20 clients.

Fluent, time study of 104 agencies, 2025

02

The Platform

Your agency’s own data platform.

Every client’s ad data in one warehouse under your name, with full history kept. Your branded portals and the assistant run on top, on your own domain.

reports.youragency.com

CLIENTS

  • Northside Dental
  • Harbor & Main Legal
  • Ridgeline HVAC
  • + 15 more
Northside DentalOctober 2026 · Paid media
Sent Nov 1, 6:00 AM
Spend$42.6K98% of budget
Leads1,118+14% vs Sep
Cost per lead$38.10−9% vs Sep
Booked appts312−3% vs Sep

Leads by channel12-month history

  • Meta521
  • Google384
  • TikTok166
  • LSA47

Sync health

  • Google Ads6:00
  • Metareconnected 6:12
  • TikTok6:00
  • GA46:01

Illustration on sample data.

  • Sync health on every connector
  • Client portals and a cross-client view
  • Naming rules your team edits
  • Budget pacing on every page
  • Benchmarks against your targets
  • Raw exports for your clients’ analysts
  • An AI assistant that shows its work
  • A clean export, any time a client asks
03

What Your Clients Ask

“Which campaign gave us our cheapest lead last quarter?”

On your own platform, the assistant answers from their numbers in seconds, and shows its work.

AI AssistantDemo data

Which campaign gave us our cheapest lead last quarter?

Meta Prospecting, Lookalike 2% gave you the cheapest lead in Q3 at $14.20 across 1,118 leads. The next closest was Google Search, Brand, at $19.60.

CampaignLeadsCost per lead
Meta Prospecting, Lookalike 2%1,118$14.20
Google Search, Brand642$19.60
TikTok Spark Ads388$27.90
How I got this ▾Answered in 4 seconds
04

Keeps Your Clients

Keeps the accounts you have. Wins the next one.

A portal clients log into between meetings, with numbers they trust, is the clearest proof an agency can show.

3%

of agencies keep a typical client past 36 months. The shortest tenures are at agencies without reporting.

CallRail, 2026 Agency Marketing Outlook

97%

of agency leaders say accurate reporting matters to retention.

AgencyAnalytics, 2026 benchmarks

94%

of organizations worry about vendor lock-in. So do your clients.

Parallels, 2026 cloud survey

  • For the clients you have

    They see the work between meetings.

  • For the ones you’re pitching

    Your reporting stays yours.

05

How It Works

See it. Pilot it. Own it.

You see your own data working before you commit to the full build, and nothing on your team’s plate grows.

  1. 01

    See it

    A 20-minute walkthrough on realistic agency data, then a diagram of exactly what gets connected and where it lives.

  2. 02

    Pilot it

    A paid pilot puts three of your client accounts live for 30 days. Every dollar counts toward the full build if you go ahead.

  3. 03

    Own it

    It sits under your name, in your accounts. Our team runs it, from connector upkeep to new clients, with a named account lead in your Slack.

06

The Payback

The portal can pay for itself.

Many agencies charge clients $100 to $300 a month for portal access. Run your own numbers.

20
$200

$4,000

New revenue a month

$48,000

New revenue a year

Assumes every client takes the portal.

07

How It’s Priced

Priced against a data hire.

One fixed package, sized to how many clients you report for. Never per connector or per client seat.

$100K+

a year, for the hire who builds it

A data engineer runs $110K to $135K before benefits, and analytics leads run $120K to $150K. The first months of that salary go to building the stack, and it stops the week they’re out. Homefield runs from the first month.

Glassdoor and Payscale, 2026; agency postings, Oct 2026

  1. TIER 01

    Launch

    Up to 15 client accounts

    • Meta, Google and TikTok
    • Branded portals on your domain
    • The monthly report, out on the 1st
    • The AI assistant on every client’s numbers
    • Sync health and a named account lead
  2. TIER 02RECOMMENDED

    Growth

    Up to 30 client accounts

    Everything in Launch, plus:

    • GA4 and one more source, like your CRM
    • Custom reports, built to how you present
    • A cross-client view of your whole book
    • New clients onboarded inside the tier
  3. TIER 03

    Scale

    30 or more client accounts

    • A custom build on the same platform
    • Any source your clients report on
    • Separate instances for regulated clients
    • Your data team, working alongside ours
  • One fixed price

    Scoped up front, no meter running. One setup and one monthly fee per tier, itemized. The whole number comes on the first call.

  • Start with a paid pilot

    Three of your clients live for 30 days, opening with a diagram of your data. Every dollar counts toward the full build.

How it compares

Option AA data hireOption BReporting toolsOption CHomefield
Cost$110K–$135K a year, before benefits.Per client, per month. It grows with every client.One fixed package, priced against the hire.
Time to liveThe first months go to building the stack.Fast to start. Then your team keeps it alive.Live within days of access.
When it breaksIt waits until they’re back.The client often finds out first.Every connection watched.
HistoryWhatever they built, if they documented it.This month’s view. The history goes with the subscription.Every number kept, in a warehouse you own.
Who runs itOne person.Your team.DataCEVA, with a named lead in your Slack.
What you ownTheir work.A subscription.The platform, in your accounts.

Glassdoor and Payscale, 2026; agency postings, Oct 2026

08

Who Built It

Built by a former Chief Data Officer.

I spent ten years as a chief data officer and a consultant. I built this because nine out of ten companies I met owned the tools and had nobody to implement them.

Dishant RanaFounder and CEO, DataCEVA

180+

Organizations served since 2019

80+

Clients report on dashboards DataCEVA built

16

Marketing agencies, with reporting built for 17 of their client brands

46

Client relationships past the 12-month mark

09

Questions

Questions agency owners ask.

It depends on how many clients you report for and what they report on: three tiers, each a fixed setup plus a monthly fee. You get the whole number on the first call.

No. One fixed setup and one monthly fee per tier, itemized, and the pilot is credited in full if you go ahead.

Nothing you’d notice in a client meeting. It all sits in your accounts, on standard tools another firm could run, and every client’s data exports clean.

Yes. Keep Looker Studio where your clients like it. The warehouse and portals sit behind it, and nothing breaks on the way over.

Every connector has sync health, and totals reconcile against each ad platform. Getting to 95% is fast; the last 5% gets scoped openly.

Connector upkeep when the platforms change, sync monitoring and alerts, new clients inside your tier, hosting, security and backups, and a named account lead.

Yes. Each client is siloed, regulated clients can run on a separate instance, and ad accounts connect with read access.

A named US-based account lead, the same person in your Slack and on every check-in, backed by our engineering team.

See it on realistic agency data.

A 20-minute walkthrough of the portal and the assistant. You’ll leave knowing whether it fits how your agency reports, and what putting your first client on it would take.

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From a client’s in-house marketing team

DataCEVA built the data system that gives our marketing team one clear view across every channel. They’re responsive, flexible and proactive, and they made sure our team owns what they built. For a global nonprofit with a lean team, that partnership has been invaluable.

Carly GalliVice President, Technology and Innovation,
Make-A-Wish International